Digitalization is one of the key factors that contribute to a company’s growth. It really is more than the reduction of daily news and using computers to log data – it is actually about making a new way of doing business that focuses on customer satisfaction, internal connection, and the circulation of information. It is regarding being better, gaining presence over provider spend and making decisions with correct numbers, and connecting your entire team into a common mission that drives scalable growth.

This can be a dynamic process that adjustments the ways corporations create and capture worth in the marketplace. This may also accelerate the obsolescence of an firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive location, firms has to be constantly mindful of digitalization’s impact on their BMs and the bordering business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees working in two specific industries, motor vehicle and mass media. Due to the fact that equally industries are seen as different organization models, this kind of research design allowed for a great in-depth comparison of how digitalization impacts the inspiration of any firm’s BM.

The selection interviews revealed that inside the media sector, the impact of digitalization was felt the majority of clearly with regards to value creation and benefit capture aspects. This was predominantly due to the fact data room that the media channels industry locations strong focus on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.